Jim West, Desperado, Rough Rider. No, you don't want nada!

Well once again it seems that The Wall of Wall is way ahead of the rest of the cultural armchair pundits in determining what the New Hotness really is. For years, we have talked about Will Smith and his classic films like "Wild, Wild West", "Men in Black 2" and of course "Hitch", then the other day we saw this ad in the uber-trendy Los Angeles magazine. It can only mean that finally the hipsters have caught on to the coolest cowboy in the wiki-tiki-tiki West, someone who's not afraid to go head to head with the biggest mechanical spiders around. Ladies and gentlemen, I give you mister Jim West!